Insta-Pour by BWS
A series of Instagram Stories designed to democratise cocktail making
with a phone and a jam jar.
Making the perfect drink isn’t easy. It requires the exact ingredients in perfect proportions. Since people use their phones for everything these days... what if BWS put a practical and free cocktail book right in customers’ pockets? So we created a design system that corresponds to liquid measurements, turning a phone into a cocktail book and measuring device.
Art Director: Jackson Elliott
Creative Director: Sharon Edmonston
Webby’s 2021 Winner - Social - How-To, Explainer, & DIY
AWARD Awards, D&AD, OneShow Asia, OneShow International and Webbys Finalists
Every cocktail is created in a jam jar - propped up on its lid. By holding the phone next to the jar, the user is able to measure the perfect ratios by matching their pour to the animated markings on-screen. All that’s left to do is add ice, stir or screw on the lid of the jar and shake.
Users can decant it into an ideal glass or drink it straight from the jar.
Every week BWS released a new, popular and trending cocktail, creating the largest compendium of interactive cocktail recipes on social media.
AND IT’S SHOPPABLE
A simple swipe up takes users straight to the key ingredients on the BWS online store. Making it even easier to access everything you need to make the cocktails you want.
Awards
Webbys
How To & Explainer DIY - WINNER
Food & Beverage – Finalist
AWARD Awards:
Best use of Social Media in Advertising, Social Media – Finalist
Best use of Social Media in Advertising, Retail – Finalist
Brand Innovation – BRONZE
OneShow Asia Shortlist
Social Media Post – Series
Digital & Online – Websites & Mobile Utility
Innovation in social media
OneShow International Finalist
DIRECT MARKETING - Digital & Online – Websites & Mobile
DIRECT MARKETING -Social Media Post – Series
INTERACTIVE, ONLINE & MOBILE - Utility – MERIT
SOCIAL MEDIA - Innovation in Social Media – MERIT
D&AD
Digital: Mobile – Finalist
