Lexus AR (Prototype)

I’ve always been interested in emerging technologies, and as a result decided to teach myself to build AR effects within Facebook and Instagram. This up skill coincided with the 2020 Covid-19 lockdown, and thus an idea was born.

How can we allow potential customers to still view and experience a Lexus while stuck at home? All whilst embodying Lexus’ tagline of ‘Experience Amazing’?

What resulted was a DM and social activated AR effect to allow customers to experience, walk around and even interact with a Lexus in their driveway. Unfortunately this project never passed the 3 working prototypes I built.