More to love

With so many great features within the CommBank app, what’s not to love. It we this thought that sparked the More to love campaign for CommBank, a completely integrated campaign with outputs from TVC to digi banners, that needed work for the Brand, Consumer and Business sectors of CBA.

We worked with 3D artists to build the simple yet striking ‘Heart Phone’ visual, had a cleaner glide around on her mop bucket like magic, and even created a stop motion social series with anything from Teacups flying through clouds to Wifi Routers racing and burning rubber (scroll down, that 5 part series is the most fun social work I’ve done). And of course, lots and lots of hearts.

Art Director: Jackson Elliott
Copy Writer: Will Campion
CD: Chris Cheeseman
ECD: Mandie van der Merwe