Developing a retail platform to stand out.

Big W needed a new retail platform that was distinctly unique, flexible and ultimately able to be repeated without being boring. After the initial platform was developed, we came in and created the first six months of work. Shooting over 16 films and 14 OOH’s, we helped develop the tone of this new platform, setting the path for Big W’s future retail work. See a collection of our favourite pieces below.