BWS Cooler 4.0

The Cooler was back for it’s fourth year running, and BWS wanted it to make it better than ever.

Throughout January and February, customers are able to swipe the ice daily to reveal prizes - from $15 off beer to a free trip too Japan. I was tasked with redesigning the entire experience and look and feel, to give some new energy to the campaigns 4th iteration. This redesign ranged from every screen of the digital experience to comms and even the first live action ad to promote the app.

Art Director: Jackson Elliott
Copy Writer: Will Campion
Creative Director: Brendan Donnelly