The Crispy, Choccy, Bikie Bites you get when you’re good.

To launch Arnott’s newest bite-sized innovation, Treatles, we set out to create a disruptive omni-channel campaign that speaks directly to younger Gen Z and Millennial snackers.

Enter Treatle Me - a snackable celebration of everyday adulting.

Because let’s face it: being a grown-up is hard, boring, and mostly unrewarded. So whether you managed to put pants on before midday, only checked your ex’s profile once today, or finally opened that scary-looking envelope from the bank. you deserve a Treatle for that.

It’s a cheeky pat on the back. A tasty little trophy.
Because no win is too small when there’s a Treatle at stake.